Hi, I'm Gabby
Drawing on over 9 years of experience in digital marketing, my superpower is creating a culture of empowered digital experts by motivating and inspiring teams to turn strategy into tangible business outcomes.
Get in touchBrands I've Worked With
Noteable Results
+19.74%
increase in agency profit within first 9 months
+12.55%
increase in online transactions YoY
+172%
increase in leads YoY
Résumé
Crowdstrike
Manager, Marketing · Aug 2021–Present
Digital Marketing Manager · Nov 2020—July 2021
- Lead the Paid Social team while managing strategy across multiple products and services globally with $7MM+ annual budget
- Manage and mentor junior staff contributing to their growth and success in the department
- Generated $16.5M in qualified pipe following launch of eCommerce product
- Developed digital strategy around CrowdStrike’s first Super Bowl spot (SB LVII) in coordination with Social, Brand and Creative teams, driving over 1M online views in first 24 hours, 1,646% increase in paid traffic to site, and 163% increase in form conversions during traffic spike
- Contribute to CrowdStrike’s growth and success by driving net new leads via paid media efforts (LinkedIn, Meta, Reddit, Twitter, and YouTube)
- Drive innovation by seeking new opportunities, beta tests, channels, and tactical changes
- Analyze performance against product specific “cost per” metrics and return on ad spend
- Continually test audience strategies and cross-channel paid media tactics to drive a better ROI
- Collaborate with internal stakeholders to align with business needs
HZ
Senior Manager, Paid Social · April 2018—November 2020
Manager, Paid Social · March 2017–March 2018
- Responsible for managing each stage of the campaign process from strategy/planning, budget recommendations, campaign implementation, ongoing management, pixel tracking, and reporting
- Grew the paid social team and developed new paid digital media processes to create efficiencies, including budget trackers, a daily campaign optimization structure, and a QA system
- Through paid social, met eCommerce overarching sales goal by driving $348K in sales, contributing to 25% of their total revenue
- Managed a paid social media budget of over $400,000/month against 400+ social media campaigns across Facebook, Instagram, and Pinterest
- Via Facebook ads, increased conversion rate by 100% and total lead actions by 172% for home builder client
- By leveraging paid social tactics, increased eCommerce conversion rate by 13.94% Y/Y and online transactions by 12.55% Y/Y, exceeding the client’s annual projections
- Increased NVR’s (Ryan Homes and NVHomes) Facebook conversion rate by 100% within first 9 months of employment
- Increased HZ’s profit by 19.74% on NVR (Ryan Homes and NVHomes) by improving team’s efficiencies and finding opportunities to upsell client within first 9 months of employment
- Managed media buys across Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and Programmatic Display (Double Click Manager)
- Developed a strong understanding of each client’s products, competition, industry, marketing goals and objectives and managed client relationships
- Provided media recommendations, proposals, and POVs based on current trends, market research, and new opportunities
Media Works Ltd.
Social Media Strategist & Media Planner/Buyer · Oct 2015—March 2017
- Strategized, recommended, and executed paid digital media plans for American University and Jiffy Lube MD and provide media POVs
- Managed paid media budgets and ensured that digital campaigns delivered in full
- Generated original creative and copy for organic and paid social media campaigns and managed community engagement
- Nurtured client relations through providing excellent client services
- Negotiated on behalf of clients to ensure the best deals in the market
- Analyzed, tracked and reported on campaign performance through utilizing third party data tools such as Conversant and Google Analytics
- Provided campaign recommendations based on historical campaign performance, Google Trends, and market research
- Created and issued insertion orders and media authorization forms
- Trafficked all creative materials to respective vendors
- Kept the agency appraised and advised Media Works of new digital media offerings
- Presented monthly campaign performance reports to external stakeholders
Education
Salisbury University · 2011–2013
Bachelor of Arts (BA), Communication
Skills
Proficient in paid social media platforms including Meta, Twitter, LinkedIn, Reddit, Pinterest and snapchat
Google Analytics Certified
Experienced in project management tools like Asana and Trello
Domo, Sprinklr, Demandbase
ABM, Segmentation, Intent Based Data
Licenses & Certifications
IDEO: From Superpowers to Great Teams
Snap Inc.: Snapchat Advertising Core Competencies
Meta: Understanding Multi-Touch Attribution
Meta: Campaign Optimization
Meta: Brand Best Practices
Meta: Creative Best Practices
United States Institute of Peace: Conflict Analysis